LOL can actually happen
I lol’ed (for real) reading this post from Peter Shankman, “Five guaranteed ways to get your story placed.” My favorite advice:
3) FOLLOW UP, FOLLOW UP, FOLLOW UP! You should start phoning the reporter (at home, preferably) no later than FORTY FIVE MINUTES AFTER YOUR INITIAL PITCH. Continue in two-hour increments, handing over the night-time duties to a subordinate – Remember – The squeaky wheel gets the grease – In this case, squeak every two hours until the reporter covers you.
What is scary is there are PR people that actually do this. This is exactly why I belong to both PRSA and SPJ…to make sure that I don’t forget what it’s like being the other guy.